What is Brand Strategy?

A brand strategy is a long-term plan for the development of a successful brand in order to achieve specific goals. It encompasses the brand's mission, vision, and values.

Key Components of Brand Strategy

• Brand Purpose: Why the brand exists.
• Target Audience: Who the brand serves.
• Brand Positioning: How the brand is perceived in the market.

Understanding these components is essential for creating a strong brand that resonates with consumers.